BMC

Kaius 1 | One

Client
BMC

Creative Agency
TOAST

Director
Florian Fatton

Second Camera
Julien Ledermann

Edit
Florian Fatton

Photographer
Patrick Güller

Production
TOAST

Producers
Alicia Piattini
Fritjof Hilgenfeldt

Drones
Dylan Endrion
Cyril Neri

Drone FPV
Louis Coubes

Riders

Nils Correvon
Romaine Pillonel

Karolina Migoń

BMC Kaius 1 | One

BMC, the Swiss bicycle manufacturer known for making high-quality road, mountain, and gravel bikes, with a strong reputation in the cycling world. In recent years, BMC has been at the forefront of the gravel bike trend, releasing several new models that have received rave reviews from riders all over!

This year, the brand is releasing its new speed gravel bike called KAIUS, which is designed for riders who want a fast and lightweight bike that can handle different terrains.

This is where TOAST comes in, working hand-in-hand with BMC to create a powerful concept around the speed of light for this new campaign. An audacious challenge to shoot at night, across Switzerland, which was a unique experience for all.

Watch the video and get ready to chase the light!