BMW - Facchinetti Automobiles
A family story
- Agency
TOAST - Director
Florian Fatton - DOP
David Baumann - 1st assistant & drone operator
Dylan Endrion - Storytelling
Gaëlle Gygax-Zosso - Photographer
Tobias Meyer - Make up
Noelia de Jesus - Stylisme
Juliet Martin - Music
Tijany Bacci - Special Guest
Severin Lüthi
Facchinetti Automobiles desired to communicate about the values they express, the brand BMW and their ambassador Séverin Lüthi*. TOAST received the mission to realize a new TV and digital campaign called “A family Story” based on the heritage, respect, love and performance.The film was shot in the area of Thun, where Séverin Lüthi comes from. A great challenge because the wished length for the commercial was only 20 seconds. This pushed TOAST to target only the essential.
*Coach of the Swiss Davis Cup and Roger Federer.
Our role
Design concept
Storytelling
A Family Story Launch Video Campaign - TV
Still content for social media
Executed in 2020
