BMW - Facchinetti Automobiles

A family story

Facchinetti Automobiles desired to communicate about the values they express, the brand BMW and their ambassador Séverin Lüthi*. TOAST received the mission to realize a new TV and digital campaign called “A family Story” based on the heritage, respect, love and performance.The film was shot in the area of Thun, where Séverin Lüthi comes from. A great challenge because the wished length for the commercial was only 20 seconds. This pushed TOAST to target only the essential.

*Coach of the Swiss Davis Cup and Roger Federer.

Our role
Design concept
A Family Story Launch Video Campaign - TV
Still content for social media

Executed in 2020

BMW - Facchinetti Automobiles

Some still content from the video shooting