|Agency||TOAST, Ness Creative|
|Communication Director||Pascal Tea|
|Creative Director||Nolan Buchi|
|Production||TOAST, Around Communication|
|Producers||Alicia Piattini, Gilles Sandoz,
|1st AC & Drone||Dylan Endrion|
|Local Partners||Pyrene Media, We are fast, Climbing Siurana, Santa Ibiza|
|Drone||Xavi Jardi, Eric Cabuti|
|Casting||Dicha, Ruedi Beck, Manon Moulin,
|Thanks to||Heli Alps, Scotts Sports|
Since 1860, TAG Heuer has embodied avant-garde watchmaking, precision and bold style that have redefined the Swiss watch industry. For this project, TOAST received the mandate to work in its favorite playground: the great outdoors.
These are moments you live for, at one with nature, driven by the sun. This content was filmed around Europe for the launch of the new TAG HEUER Aquaracer Professional 200, a watch powered by ambient light and solar power. This is an inspiring video for everyone who dreams of living their lives on the edge and who pushes themselves relentlessly to their own limits and beyond.